I chose to redesign the humble and annoying egg carton for our packaging project. I thought a lot about the experiences a consumer has with egg packaging, and designed to address some of those concerns. I also interviewed a cashier at the Co-op to find out what issues grocery stores have with egg cartons.
The high-contrast black and white packaging is striking and a surprise to consumers of natural products. The design plays on the inherit strength of the egg shape, is easily carried in one hand, may be placed more logically in a shopping bag, and fits nicely in the refrigerator.
2017 AAF Spokane Student Gold
District XI Student Gold
District XI Best of Show