Package Design—Egg Packaging

I chose to redesign the humble and annoying egg carton for our packaging project. I thought a lot about the experiences a consumer has with egg packaging, and designed to address some of those concerns. I also interviewed a cashier at the Co-op to find out what issues grocery stores have with egg cartons. The high-contrast black and white packaging is striking and a surprise to consumers of natural products. The design plays on the inherit strength of the egg shape, is easily carried in one hand, may be placed more logically in a shopping bag, and fits nicely in the refrigerator. 2017 AAF Spokane Student Gold District XI Student Gold District XI Best of Show

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