Emergency Contraception Vending Machines

Recognizing community need for easy and anonymous access to emergency contraception, Planned Parenthood of Greater Washington and North Idaho had 24-hour vending machines placed outside four of their health centers. To help drive awareness, improve visibility, and brand an otherwise bland surface, two of the vending machine security cages were selected to be wrapped in vinyl. Based on these needs, I designed a large-format print and accompanying plaque that drew on our "Health Care Your Way" campaign, but kept it separate enough to outlive the other campaign assets. Large product photography in overlapping duotones stand out against the muted building colors and landscaping. Ads using the same artwork were placed throughout the spring to advertise the new additions.