Originating from our service adaptations during the pandemic, the "Health Care Your Way" campaign was created to advertise all of the ways Planned Parenthood of Greater Washington and North Idaho patients could access health care. The layout was designed so that new services could be quickly and easily added to the campaign as they were rolled out. Bold typography communicated the service. A consistent highlight shared the bright blue color with a representational icon. Duotone photos inside brand shapes further communicated the service or birth control option that was available.
